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Skittles updated their homepage. It’s now simply a Twitter search page with skittles as the keyword. Clicking on video now takes you to their YouTube page while pictures will take you to their Flickr account and products now simply go to the relevant Wikipedia entries. This is fucking genius. The game? It has changed.
If the game has indeed changed, Chicken Little, it changed a year ago when Modernista! did the exact same thing.
OH MY GOD. I don’t even know what to make of this.
lenier:imkevin:inothernews:alaskamiller:...FASCINATING FASCINATING FASCINATING FUCK YES....
rocketjumper:alaskamiller:
Interesting move Skittles, who checks out candy on the internet anyway?
Agreed- pretty gutsy for a major brand. Not entirely sure about twitter for the homepage though. Definitely wouldn’t...
This is just basically a rip off of Modernista right? I don’t see what’s so “game-changing” here. It’s been done before...
Oh so THAT explains the flurry of tweets badmouthing Skittles this morning.
One insight about everyone on Tumblr who said this was ‘genius’ — ALL of them think Family Guy is like, way better than...
indeed changed, Chicken Little, it changed a year ago when Modernista! did the exact same thing.
Whatever. Candy companies were 100 times cooler when all we expected of...homepages was...
De-localized website. Interesting.
That’s an incredible idea, well done, Skittles!
This is genius. Skittles marketing team, you win one internet.
Closely followed by...future of news reporting, which...best...
That’s brilliant. Also, the person who coded it has...sense of humor: “You can write
incredible in more ways than one....future of marketing: a twitter search page. I think...
My mind was just blown. And I thought...couldn’t get any more awesome!
This could be very amusing.
alaskamiller: Skittles updated their homepage. It’s now simply a Twitter search page with skittles as the keyword....
Amazing. More amazing still was the first tweet I read on their new “homepage” which read: Why eat Skittles when you can...
I have nothing to add here - but, you know, there you go.
inothernews:alaskamiller:...Can I get a “Just. Wow.” from the dog pound?
That’s a bold move — I wouldn’t have predicted any company to do something like that even though I had considered...
I am all about this concept.