alaskamiller:
Skittles updated their homepage. It’s now simply a Twitter search page with skittles as the keyword. Clicking on video now takes you to their YouTube page while pictures will take you to their Flickr account and products now simply go to the relevant Wikipedia entries. This is fucking genius. The game? It has changed.
If the game has indeed changed, Chicken Little, it changed a year ago when Modernista! did the exact same thing.

alaskamiller:

Skittles updated their homepage. It’s now simply a Twitter search page with skittles as the keyword. Clicking on video now takes you to their YouTube page while pictures will take you to their Flickr account and products now simply go to the relevant Wikipedia entries. This is fucking genius. The game? It has changed.

If the game has indeed changed, Chicken Little, it changed a year ago when Modernista! did the exact same thing.

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  1. jennifercwang reblogged this from shinyredballoon and added:
    OH MY GOD. I don’t even know what to make of this.
  2. shinyredballoon reblogged this from mcdavis and added:
    lenier:imkevin:inothernews:alaskamiller:...FASCINATING FASCINATING FASCINATING FUCK YES....
  3. divinesecrets reblogged this from carocat and added:
    rocketjumper:alaskamiller:
  4. lovelifehatekittens reblogged this from kangster
  5. mudwerks reblogged this from kayfabe
  6. ewic reblogged this from inothernews and added:
    Agreed- pretty gutsy for a major brand. Not entirely sure about twitter for the homepage though. Definitely wouldn’t...
  7. brainofg reblogged this from rocketjumper
  8. milamos reblogged this from kevin
  9. sparqman reblogged this from somethingchanged
  10. addam reblogged this from kevin and added:
    This is just basically a rip off of Modernista right? I don’t see what’s so “game-changing” here. It’s been done before...
  11. shrinkwrapped reblogged this from kayfabe and added:
    Oh so THAT explains the flurry of tweets badmouthing Skittles this morning.
  12. caterpillarcowboy reblogged this from soupsoup
  13. ungestion reblogged this from rocketjumper
  14. cloois reblogged this from soupsoup
  15. treydalton reblogged this from bunch and added:
    One insight about everyone on Tumblr who said this was ‘genius’ — ALL of them think Family Guy is like, way better than...
  16. bunch reblogged this from alaskamiller and added:
    indeed changed, Chicken Little, it changed a year ago when Modernista! did the exact same thing.
  17. hellofriend reblogged this from somethingchanged and added:
    Whatever. Candy companies were 100 times cooler when all we expected of...homepages was...
  18. mcdavis reblogged this from lenier and added:
    De-localized website. Interesting.
  19. citizensparks reblogged this from carocat
  20. carocat reblogged this from rocketjumper and added:
    That’s an incredible idea, well done, Skittles!
  21. tjpytheas reblogged this from soupsoup
  22. aaroneous reblogged this from alaskamiller
  23. omfgchris reblogged this from soupsoup
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